Senior Communications & Marketing Manager - Dublin Simon Community

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The role:

The Senior Communications & Marketing Manager is a dynamic and experienced communicator with a strategic mindset, talent for content creation and a deep understanding of brand equity. 

They will be responsible for driving positive public sentiment and positioning the organisation, its CEO, EMT, Directors & Board, in communications and marketing excellence as a trusted and innovative authority.

They will be responsible for managing the communications and marketing team and implementing the fundraising plan for Dublin Simon Community and Dundalk Simon Community.

Key responsibilities

• Act as the key communications expert within the organisation utilising expertise to advise the CEO, Chair, Board, EMT, and management team on matters relating to communications.
• Support the Director of Fundraising & Communications in reviewing trends and developments in donor messaging and in developing strategic fundraising campaign communication plans to maximise income generation.
• Work as part of the Fundraising & Communications and SMT to formulate organisational strategy, policies, annual scorecards and budgets ensuring the mission and strategic goals of the organisation are achieved.

Communications & Brand Equity

• Chair the organisational Communications Working Group to ensure prioritisation of high-quality communications across the organisation and best-practice delivery across all internal and external channels with a focus on effective storytelling and reputation management.
• Enhance the CEO and EMT thought leadership role by procuring high value media, event and forum placements and support the CEO & Chair of the Board in delivering articulate, appropriate, and consistent messaging across all opportunities.
• Chair an organisational Communications Working Group to ensure consistent and best-practice delivery across all internal and external channels and prioritisation of communication/advocacy/messaging plan, activities in scorecards across the organisation.
• Systematically review public channels and information to ensure brand consistency and ensure all communications and public facing documentation is in keeping with brand identity and tone of voice.
• Define and deliver strategic communication activities and support and advise the Communications & Marketing Manager and team in the delivery of operational activities such as media relations and digital activities.
• Review and manage brand sentiment measurement through market research, media analysis and digital analysis.
• With CEO and EMT identify, agree & develop messaging pillars and position papers that amplify our unique selling points, including strategies to amplify client voice and underpin values through messaging.
• Review and develop the strategic communications plan of the organisation and oversee implementation of activities within the plan.
• Keep abreast of relevant policy developments nationally and internationally which impact on our work.

Fundraising

• Work with Fundraising Senior Management to identify, secure approval and lead on strategic partnership opportunities to maximise fundraising outcomes.
• Advertising: (i) Review, analyse and report the performance of Above the Line advertising campaigns: (ii) Utilise performance trends to develop future briefs (iii) Manage key pro-bono creative partnerships, (iv) Develop, secure approval and deliver strategies to achieve best value and reach for annual advertising spend.
• Create and implement agreed strategies that harness digital capabilities to enlarge audience reach and amplify messaging.
• Manage and develop digital capabilities within the fundraising department and to support effective brand identity.

Leadership

• Drive Quality Standards within areas of responsibility through quality systems and structures, ensuring continuous improvement, particularly in the areas of new initiatives, team development and systems implementation.
• Oversee the work within the scope outlined above, supporting line manger(s) to manage the coordination of all activity.
• Work closely with the management team to develop and maintain quality relationships with key stakeholders to facilitate seamless delivery and development, and to help create a more aligned culture of development within the organisation.
• Work to build capacity within the team through the training and development of staff, in particular growing leadership and management skills, delivering excellent employee relationships and staff motivation.
• Provide leadership to the line manager(s) and team(s) ensuring they work cohesively with a shared vision by providing role and responsibility clarity and by establishing Key Performance Indicators for the purposes of efficiency and accountability.

People Management

• Manage and lead line manager(s) to effectively manage their teams ensuring leadership is provided to a high standard
• In conjunction with the Human Resources advise on employee relations, communication strategies and career management programmes designed to maximise employee involvement and commitment.
• Recruit, induct, train and performance manage staff to deliver individual and organisational effectiveness.
• Lead and manage staff ensuring targets are reached and facilitating effective team dynamics to ensure teams are performing to their maximum potential.
• Ensure team is supported and monitored in the delivery of collective and individual targets.

The person:

• A recognised third level qualification in a relevant field.
• A recognised management qualification (or management module within recognised third level qualification)
• Min 5 years’ experience of working in a relevant management post, of implementing evidence-based practice and recommendations from evaluations, reviews and research.
• Knowledge of Communications and Marketing
• Understanding of why people become homeless and the needs they have.
• Experience with leadership and the ability to motivate of others

Expressions of interest to Loading....

Please note that shortlisting will be in progress throughout the period that the vacancy is live, so you may be called for interview and/or the vacancy may be filled before the closing date. Dublin Simon is opposed to discrimination and the best candidate will be appointed regardless of age, disability, gender, ethnicity or other grounds.

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